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04.03.2020
When you’re thinking about expanding into international markets, using language properly is an even bigger consideration. You need to make sure you’re putting the right message across for your brand, whilst at the same time making sure that it resonates with those holding different beliefs and belonging to different cultures. When it comes to translating marketing material, it takes much more than a word for word translation, and if you’re not careful the whole meaning can become lost.
04.03.2020
When you’re thinking about expanding into international markets, using language properly is an even bigger consideration. You need to make sure you’re putting the right message across for your brand, whilst at the same time making sure that it resonates with those holding different beliefs and belonging to different cultures. When it comes to translating marketing material, it takes much more than a word for word translation, and if you’re not careful the whole meaning can become lost.
Read Post04.02.2020
Translation and interpreting are such closely related linguistic fields that many people find hard to differentiate between them. Although they are very similar in their nature, each is a separate service - translation involves the written word, whereas interpreting involves the spoken word. If you’re unsure of how they differ from each other, this handy guide should make things a little clearer.
Read Post19.12.2019
One of the key benefits of opting for a machine translation is that they are largely inexpensive and in many cases even free! They work extremely quickly, are widely accessible and are able to translate hundreds of different languages. Sounds too good to be true right? Well, you know what they say, if it sounds too good to be true, it usually is… From inaccuracy to a lack of cultural awareness, find out why trying to get a translation for free doesn’t always pay off.
Read Post04.12.2019
When it comes to the translation of important documents, you have to be careful with the process in order to control whose hands they end up in. When you opt for a free online translation tool or a partner with unreliable translators, you don’t only risk mistranslation but you also run the risk of having your sensitive information exposed to the public.
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