The Challenge
Translation Services
A race to the finish when it comes to press releases for Hyundai Motorsport GmbH.
https://motorsport.hyundai.com/de/rallye/wrc/news/
Working closely with SQN, an integrated marketing and communications agency, Freeman Williams provides quick turnaround translations for Hyundai Motorsport GmbH. We are responsible for providing same-day translations of news stories to fans of Hyundai’s World Rally Championship team. Involving weekend work, we work whenever the client needs us in order to keep their followers in other countries up to date with the very latest developments.
Languages – The translations are mainly into German but we also provide Korean, French and Spanish translations as required.
Terminology – The initial set-up of the project involved sourcing translators with specialist automotive and motorsport knowledge, building a terminology bank and incorporating the client’s stylistic preferences.
Timescales – The work is fast paced, often requiring the delivery of translations of up to 1000 words the same day or within 24 hours. Even when working to these tight deadlines, translations are always reviewed by one of our in-house team.
Reliability – Whenever they need us, the client knows that they can rely on us to meet the deadline.
Over time, our translators developed a genuine interest in the WRC events and are now included amongst the sport’s legions of fans!
“The translation services provided by Freeman Williams have always been delivered with fast turnaround, with a keen eye to detail both in the translation and the source material, and delivered with absolutely no fuss, no matter the size or scale of the job. We are able to rely on them for punctual delivery of time-critical work, which in turn instils trust at client level. Abi and her team have become a trusted part of the SQN network, and we couldn’t recommend them highly enough.”
Chris Hughes, Client Services Director, SQN